Real Estate Agent Web Site; Clean, Simple and Effective

We live in a technologically-exciting world. Even brand new webmasters today can make use of easy to master web design tools that add functionality only a web programmer could have dreamed of just a couple of years ago.

And that is great, right? Wrong! Quite the opposite is true.

The accessibility of such web mastering tools has resulted in hundreds of “junk” websites that have so much going on at every page that the web surfer is completely overwhelmed.

Some of these web pages have as many as 7 or 8 distinct content areas contained on an 800 by 600 pixel screen… a flashing header graphic, several paragraphs of text, an opt in form, Google ads, Amazon ads, affiliate links, audio and/or video buttons to push, and sometimes even more.

Don’t be tempted to make such glaring mistakes…good Real Estate Agent Web Site doesn’t need all of this nonsense!

It is unlikely that most web visitors will successfully navigate such a site. There are too many decisions to make, too many distractions. And the content is completely lost among all the technology and advertising.

So, what is the answer? Most successful agent webmasters today–that is webmasters who have visitors coming back over and over to their site and who are making money and/or getting some other desired response–will tell you that the answer is clean and simple web design. Usability is the key.

Great website designs focus on 3 basic values: simplicity, clarity, and speed. In other words, you need a site that is visually appealing, but at the same time downloads quickly and is easy to navigate.

To design a Real Estate Agent Web Site that has visual appeal, you can make use of simple graphics, color, and graphical text. At all costs, stay away from flashing animations and busy backgrounds. In fact, a white, cream, or light yellow background with black or dark blue text is best, if you want the majority of visitors to be able to read your text easily.

It isn’t necessary to be an accomplished graphic artist to design a visually pleasing content site. Grab a photo or two from a free stock photo site , add some colored text and a tagline using a graphics program like Windows Paint or Paint Shop Pro, and that’s all that is needed for a header.

Navigation should be simple text links or buttons, either across the top, right under the header, or down the left or right side of the screen. Make sure the text labels clearly indicate what the user will find when he or she clicks on them.

An “opt in” form and one or two simple ads can also be placed in the left or right panes, with your content in the main center panel. Your content pane should be the largest area on the screen, so that it draws the reader’s focus.

Clean and simple web design extends to the layout of your content too. Text is most readable when it is in “chunks.” This means short sentences and paragraphs of no more than 2 to 4 sentences each. Make liberal use of colored subheadings and bullets. Sprinkle a graphic or two per page to break up the text and add visual interest. Use margins (padding) around your text, so that it doesn’t bump up against the edges of your navigation and ad panels. Lots of white space is crucial.

In summary, many beginning real estate agent webmasters (and even some more experienced ones!) think that squeezing as much functionality into every page as possible is the right approach. It is not. What will keep people on your site and keep them coming back as well, is a clean, simple, easy to navigate design.

Small Business Web Design Essentials

Every business these days should have a web site to promote their products and services from, regardless of the niche they operate in. A well designed site can quickly pay for itself in new orders. Yet there are still lots of firms around that don’t have one. This is a huge mistake.

More and more people turn to the internet every day to find local business services. A few years ago we all turned to the Yellow Pages when we needed to find a local tradesman, but these days, this traditional medium is being rapidly replaced by the internet.

Getting a web site for your business does not have to be a huge expense. For as little as a few hundred pounds you can get a simple site that will be more than adequate for your needs.

You do not need a lot of functionality, a simple static site in most cases will suffice for a small business. You don’t need lots of moving graphics, and in most cases you don’t even need to be able to take payments.

For most small businesses, the primary purpose of a web site is to generate leads rather than sales. Once you have the lead’s contact details, you can sell them your service later.

Your new web site should firstly give your business an online presence so that people can find you. Simply publishing a web site is not enough, it needs to be optimized for the keywords your prospects type in to the search engines. When selecting a web design service, you need to ensure they fully understand the importance of search engine optimization (SEO). If they don’t, look elsewhere. There is no point having a web site that no one can find.

Once found, your site has to give your visitor a strong reason to contact you or to give you their contact details so that you can contact them. You have to make them an offer they cannot refuse. Promote a special offer that is only available for a limited time, or offer a free eBook that will provide them valuable information in return for their email address. Once you have a lead’s details, you have the opportunity to present your offer to them again, and tests show that the more someone is exposed to an offer, the more likely they are to take it up.

Finally, your small business web design should include client testimonials for credibility and a strong guarantee to remove the risk from your prospects minds. These elements will increase the contact rates you make with your prospects, and ultimately the number of sales your site generates.

Three Simple Web Design Tips To Improve SEO

Whether you’re preparing to design your first website or simply need to modify an existing site, it can be difficult to keep up with the latest web design trends. New technologies and methods are constantly emerging, causing many to question whether their site is truly optimized to the fullest. After all, that increasingly important SEO ranking generally doesn’t just improve on its own. You may be surprised to learn, however, that there are many cost-effective, simple ways to enhance your SEO without spending a fortune.

Embrace Simplicity With A Clean, Uncluttered Website Design

When it comes to creating impact with your web design, sometimes less really can be more. When executed properly, a simple color scheme and modest layout often result in a more effective, eye-catching look. When choosing your color palette, avoid using more than two or three colors – you can always utilize shades of each color for variety. Including more than three colors can lead to an unprofessional or cluttered look, leaving users with a sense of untrustworthiness. In addition, visitors who suffer from color blindness may have difficulty using your website if there are too many color combinations displayed.

So how exactly does color and layout affect SEO? Quite simply, the less complicated your site is, the faster it will load. This is important for two reasons, primarily because site speed is taken into consideration when determining ranking. The faster a page loads, the higher it will rank. Complex web designs that incorporate multiple graphics and videos will inevitably load more slowly. Speed is also important for SEO because visitors quickly get impatient when trying to view a slow-loading page. Often, if a page doesn’t load within a few seconds, people simply give up and move on to another one. At the same time, you certainly don’t want to bore visitors with lackluster content. Consider sourcing a reputable SEO company to help you develop a vibrant, yet optimized web design that suits your style and budget.

Maintain Separate Landing Pages For Each Keyword

If you have done your research, you likely have a list of specific keywords you would like to rank for. These could be representative of the different products or services you sell. Consult your SEO company to discuss the possibility of developing separate landing pages for each keyword, or product – and don’t forget to include keyword-rich title tags and meta descriptions! Not only will separate pages increase your rankings, but it will also result in a more user-friendly website design. This ensures that visitors will land directly in the section of your site most relevant to their initial search, making it much easier for them to make purchases or request information.

Become A Blogger

Publishing a blog to your site on a regular basis may seem like a lot of extra work with little return on investment. However, routinely infusing your site with fresh content is a great way to improve your SEO, as search engines react very favorably to unique content. By updating your blog at least weekly, you can significantly boost your rankings, while also adding an interactive element to your web design. Providing a forum for users to add comments and ask questions increases the likelihood that they will become repeat visitors to your site – and may even share it with friends and family!

Web Design Top Tips

Simple web design should focus on usability and navigation, putting high quality content at the centre of the entire site’s design and encourage users to stay within the site for longer – increasing your ‘time on site’ data.

When designing your website you may want to bear the following in mind: Content is Key.

Generally, the aim of a website is to convey information. Making the focus of your website obvious through simple web design, should be your primary objective. Visitors need to know what your website contains, so ensure that any content displays clearly on each page, with special attention being paid to the front page. When a user visits your site for the first time they don’t know what to expect so use your front page to make explicit exactly what your site offers.

A website’s front page acts as a company’s introduction to potential customers, so remember how important a first impression is. Any unnecessary pop-up windows will be off putting to a visitor. In order to ensure that your site is not at all frustrating to use, you should limit any unnecessary frills.

Colour choice also plays an important role in your site’s user experience. Any background colours should not aggravate a user’s eyes and not clash with the text’s colouring, which should read easily.

Simple Navigation is a Must

Usability web design is a key role in keeping visitors engaged. Low levels of concentration are often displayed during web searching. Users generally skip hoards of online copy; instead of trawling through text they search for the information that they want. If they can’t find it, they go elsewhere.

A menu bar is a navigational essential. Drop down menus will also make displaying extra navigational options to your user easier. If your site is vast, then navigation can become more complicated. In this case, you must make some decisions about which sections it is most important that your users visit – from their point of view, not yours.

You should never make the assumption that your site’s usability web design structure is obvious to users. Though you may feel that the navigation options are extremely clear, bare in mind that you actually know the site very well. It would be wise to arrange pre-testing to gain some objective feedback.

It is also important that you concentrate on your page load times when designing your web site. On average the maximum amount of time that a user will wait for a page is seven seconds, this means that if you add lots of high-resolution images, graphics and flash pages will cause serious detriment to your site’s download time.

Why Web Design Services Are So Important

Professional web design is extremely important for every business, even though you might not be aware of it. The quality of your web site design services can draw visitors in to your site, or drive them away. This is why hiring the right web design services is something that no business should ignore. Let’s take a look at some of the things you should look for.

Professional web designers should be willing to offer sites that are well put together, and which are easy to navigate. Many people focus on web site design services that give them a great looking page, but not one that’s simple for users to understand. This is a big mistake, and one that’ll cause your visitors to leave in droves – no one wants to deal with a hard to use website, especially when there are plenty of competitors out there.

It’s especially important to choose web site design services that understand the needs of people with disabilities, as well as older users. You’ll be looking for professional web design which caters to your desired audience, of course – a page that is mostly geared toward young gamers is not as likely to be concerned about usability as one that’s for the general public. However, making sure that fonts are large and readable, colors have adequate contrast, and all navigation is clear and obvious is just good web design.

Good web design services will provide your site with a simple and easy to use search interface, as well. Make sure that this search isn’t too literal – it’ll prevent users from finding what they want if it can’t see through punctuation, search term variants, and typos. You want visitors to be able to find everything they’re looking for when they visit your page.

All text on a page put together by competent web design services will be easy to read and laid out in such a way as to be understandable with a quick scan. Important information should never be located where you might normally find an ad, and it should never look like an ad. Many users have trained themselves to be “ad-blind” and won’t see even information they’re looking for if you put it here. Professional web design services will know not to do this.

Avoid services that suggest a fixed font size, as well. Good web design services will understand that not every user has perfect eye sight, and truly professional web site design will let the viewer change his or her version of the site to be easily readable. The designer’s vision should never take priority over the functionality of the site, after all – make sure that everyone visiting your site will be able to get what they came for out of the experience.

Good web design services also give you excellent search engine visibility. This is important for you and for the audience you want to reach. After all, even the best looking professional web design is no good to anyone if it doesn’t reach the intended viewers. Well-designed sites will include careful optimization to make them easier for users and search engines to archive.

If you’re going to need a webpage sometime soon, good web design is extremely important. Don’t let yourself mistake a cheap web site design service for a good deal – you get what you pay for. It’s worth it to make sure that you’re working with a top quality designer.